Frank Body
Dirty Talk
Role: Social Media Strategy, Copywriting
Format: Social Media Advertisement
Insight:
Frank Body’s success lies in its unapologetic, cheeky tone. Social-first audiences want content that feels like it’s speaking directly to them and makes them smile.
Idea:
“Dirty Talk” — scroll-stopping posts that flirts with the audience while selling skincare.
Execution:
Instagram carousel with bold captions, ASMR product moments, and flirty DMs as ad creatives.
Result:
A cohesive, tone-perfect campaign that blends humour, product education, and influencer culture to build hype.
Opens with a bold, attention-grabbing image of the scrub tub paired with the text “Let’s get dirty.” The provocative phrase immediately hooks the audience and sets the fun, flirty mood of the campaign.
A close-up shot of gritty coffee scrub illustrates the product’s tactile appeal. The line “This isn’t your grandma’s scrub” adds a cheeky edge, positioning the scrub as a modern, indulgent upgrade to traditional skincare.
Features a playful flat lay of the key ingredients. This slide educates viewers on the natural, nourishing components that make the scrub effective and desirable.
Shows the product in hands, suggesting how the product feels with a confident caption “Smooth skin, zero apologies.” This visual reinforces the product’s results and encourages self-love and confidence.
Closes with a flirty call to action: “Ready to flirt with your skin?” inviting users to shop and join the “Dirty Talk” community, creating a sense of inclusion and urgency.