Spotify — Matilda Hirst | Digital & Social Media Marketing Portfolio

Spotify

Soundtrack Your Semester

Role: Digital Strategy, UX Concepting
Format: Data-Driven Campaign

Insight:
Students already soundtrack their days — music becomes a mood shaper during assignments, late nights, and deadlines.

Idea:
“Soundtrack Your Semester” — personalised playlists and Wrapped-style shareables based on your term’s highs and lows.

Execution:
Spotify-style story sequences, custom playlist mockups, and a shareable “Study Moodboard” post.

Result:
A campaign that turns Spotify into a semester companion, encouraging sharing and daily use.

Your semester, your soundtrack. 🎧 From all-nighters to caffeine highs, see which artists and genres scored top marks in your study playlist. Share your ‘Soundtrack Your Semester’ story and let the world hear your vibe.

This will be sent to student — Your semester, your soundtrack. 🎧 From all-nighters to caffeine highs, see which artists and genres scored top marks in your study playlist. Share your ‘Soundtrack Your Semester’ story and let the world hear your vibe. This will be sent to students to post on their Instagram stories.

“What’s your study vibe? Share your ‘Study Moodboard’ — a personalised collage of your go-to tracks, study spots, and energy levels. Perfect for showing friends how you soundtrack success this semester.”

This is a moodboard that students can create — “What’s your study vibe? Share your ‘Study Moodboard’ — a personalised collage of your go-to tracks, study spots, and energy levels. Perfect for showing friends how you soundtrack success this semester.” This is a moodboard that students can create to show their study aesthetics on social media.